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This exciting fringe event is part of TechNExt 2025 and brings together expert insights from M&S, Fenwick and Eldon Square; cutting-edge technology, and relaxed coworking opportunities. All of this is designed to help you explore how innovation is reshaping the high street as we know it.

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Explore the Technology

Curious about what the high street of tomorrow may look like? 

Experience the next generation of retail technology, including magic mirrors, robotics, AR wayfinding, smart wearable technology, and lots more!

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Meet the technologists and innovators who are building the future of customer experience.

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Hear from the Experts

Retail Panel Discussion: Is Technology Killing or Saving the High Street?

Hear from leading voices in retail and regional technology as they explore the evolving role of technology in the retail sector. There will be the opportunity to learn more about innovation within the retail space to ask our expert panel any burning questions that you may have.

Our panel speakers will be: 

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Helen Cowie, Centre Director of Eldon Square

Matt Wood, Deputy Director at Fenwick

Vicky Donahue, Store Manager at M&S

Andi Liddell, Animmersion UK

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Whether you are a retailer, technologist, student or simply curious, this event is for you!

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We hope to see you at The Highstreet Reimagined: Tech Retail Expo. For more information about this event, please get in touch with Jenna Ingoe by emailing: jenna.ingoe@sunderlandsoftwarecity.com